William Hill Review

updated 01.04.2020

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Expert Rating:40
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Website: www.williamhill.com
Established: 2008
Licensed by: New Jersey Division of Gaming Enforcement (the “NJ Division”), the New Jersey Racing Commission

William Hill dates back to 1934. They are officially one of the oldest bookies you’ll come across. No doubt, 83 year long history is a solid reputation sign. It holds licences in the UK, Italy, Spain, Gibraltar and Australia.  The company went online in 1998 and has expanded worldwide. They teamed up with the EPL and the FWA. With these and other partners they are a top player on the betting market. William Hill won major awards and is listed on the London Stock Exchange. Their online sportsbook platform is fast and secure.

New Jersey




Live betting: ✓

Live streaming: ✓

William Hill wouldn't be a British bookie without wagers on horse races, greyhounds and darts. Bettors will be pleased with the wide range of other international sports: NFL, MMA, golf, hockey, soccer, NBA, baseball, boxing, martial arts are just some of them.  WH offers hundreds of different bets per event. The customers get some of the best odds on the world's top football leagues and a great variety of betting markets and alternative selections. Bets include straight bets - for those interested in a single game bet; point spreads, money lines and totals, parlays, where you must win all the legs of the parlay to win the parlay. Winning in such cases would mean receiving higher pay-out. Futures and prepositions are good for those with analytical mind. Teasers and round robins are also available. Betting odds here can be called rather fair. The minimal bet starts from $2 and the max bet is debatable. For nostalgic bettors there’s a WH live radio that not only holds live transmissions, but also allows to listen to live commentary and helpful tips. 

The “Watch Top Quality Sport Events” service allows you to watch sport events in real time during In-Play matches. There is also a radio service where you can listen to live commentary. Live betting is possible only with a funded betting account or a placed a bet within the last 24-hour period.

Name, date of birth, home address, email address, preferred username and password are required to be filled in at the customer registration page on the website.

Daily offers: ✓

Rolling bonuses: ✓

William Hill’s promos and promo codes are pure heaven. You get all kinds of perks here starting from day one of registration. They are all easy-to-use. For example, activating the deposit bonus is simple, you just must make your first deposit. At William Hill you should keep an eye on the promotion page, otherwise you might miss some pretty amazing offers. Note that they arrive monthly, so check them regularly. New players can Bet $50 and Get $50 in free cash just by using the promo code WH50. With William Hill´s bonus there's a double chance to win a $1,000 cash bonus on top of parlay winnings. Another bonus is valid each Tuesday for $2 or $22 bets on basketball parlay. Bettors can receive $2 or $4 back, respectively, on each losing parlay wager. Even though the promos are available for the entire year, usually they are linked to specific games. At William Hill’s shop you can exchange the points earned after each game for free bets, which is a nice extra sweetener you won’t find that often. 

Yes. Head to our bonus page to learn more.


Every accumulated comp point contributes to a VIP status. An invitation to join the VIP Club will be sent to a bettor, making it possible to get access to  exclusive advantages such as better comp points exchange rate, higher table limits, a chance to enter private tournaments, opportunities to get flight tickets and invitations to various events.

William Hill Sportsbook operates both on desktop and mobile. The apps are available for Android and iOS. You won’t be troubled by delays or slow loading; the app and the website are very responsive. Buttons and commands work smoothly and the whole betting process can be mastered in just a few days. Another detail worth a mention is a blog that introduces players to new developments and updates. 

William Hill app can be used on any iPhone, iPad, Android phone or Android tablet. You can bet on all the sports and betting markets available online at williamhill.com, including in-play betting, accumulators and William Hill “Top Bets” on all major sporting events, casino play, trading, bingo and more.
Fantasy leagues: ✖

William Hill provides  access to live casino and poker. There are over 400 games in total and the bulk of them are slots, including Starbust, Cleopatra, Chain Reactors, Platooners, Soldier of Rome, Drops of Gold and Spinal Tap. Few Hot Jackpot games are available.  Bingo fans are well catered to. In fact, there is a proper William Hill Bingo app that can be downloaded.

This old gentleman, William Hill, deserves your attention. He’s been in the business long before you were born. Staying alive and among the most respected requires knowledge, experience and some serious guts.. William Hill Sportsbook is certainly one of the best there is in the industry. It’s  good both for beginners and masters. 

Different live markets,  in-play betting, huge number of different betting options, rapidly changing current odds is great fun for users with experience, intuition and skills.  

The page design is easy for new users to navigate. Beginners can always tweet William Hill using the #YourOdds and to price up a convenient market.  

The wagering requirements can be very hard to fulfil. The clients shall pay careful attention to the terms attached to offers

  • Works great on mobile

  • Live streams within the app

  • Available in 21 languages 

  • Interesting special bets

  • Radio live transmissions 


  • Extensive application process

  • Withdrawal and deposit limits

  • Bank withdrawals are charged

  • Low limits at some events

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Expert reviews

“William Hill, one of the world’s best-known sportsbook operators…"
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“Decades' worth of experience and a trusted name on the international stage are sure to make William Hill a major contender in the regulated US online gambling market…"
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“There is no doubt that William Hill is one of the biggest and most successful operators of legal sports betting…"
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“Their app is solid and full-functioning, but it lacks some of the modern features of its competitors…"
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“William Hill does offer in-game betting, but is not as innovative as other sites that allow you to place bets on every pitch, play or down…"
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Also ask
How big is William Hill? Is the William Hill iOS app available on the App Store? Is new account required for the William Hill app? Is it possible to close an account?
16,600 people work for the sportsbook. The company has headquarters in the UK and two others in the Republic of Ireland and in Gibraltar. They also have a large tele betting call centre based in Rotherham, South Yorkshire.
Yes, it is. You can get the app for iPhones directly from the official App Store.
Duplication of accounts is impossible. Use your desktop account details to log in. 
Select My Account at the top of the web page, then click on Account Controls link, then go to Account Closure.
It is a revolutionary product allowing users to experience a live horse race in a 3D virtual environment. Currently at the prototype stage
All the information you need to keep up to date with William Hill's activities is available in WH Newsroom and Social Media channels.
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Reference Information

Licenced by:
New Jersey Division of Gaming Enforcement, the New Jersey Racing Commission